In my last post, I showed a photo of an ad from Macy's I found in the North Station subway in Boston. My complaint was that the ads, which were displayed across the tracks from the platform, were riddled with QR codes clearly too small and too far for anyone to use. In short, the QR codes were pointless and a perfect example of a bad user experience.
I posted the photos in mid-December. Check out this photo of the new Macy's ad I took. Again, in North Station.