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How To Use Social@Ogilvy Study to Improve Your Content Marketing

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This past week, Social@Ogilvy announced on their website a new study they conducted in partnership with SurveyMonkey on what and why people share content online. Their study, called "Why is your Facebook feed covered with BuzzFeed posts?," surveyed 6,500 people in 16 different countries, including China, the United Kingdom, Brazil, Japan, and the United States.

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How Do I Verify Google Authorship on My Website?

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A little over a week ago, I decided to share some questions I get from clients or blog readers. Here's a new one on the subject of Google Authorship, which I've written about here.

I think I've set up Google Authorship on my site, but I'm not sure. How can I know if I did it correctly?

When you change the way your website can appear to Google's search engine results page (SERP), it can take time for Google to crawl your site and display your site the way you expect. Worse, you may not see the results the way you expect even if you set up everything perfectly because Google displays different SERPs to different people depending on a number of factors. So how do you reconcile this?

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Can I Remove Inappropriate Reviews from My Facebook Page?

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I often get questions in my email related to social networks or online marketing. Here's one I wanted to share:

There is a review on Facebook that I thought I got rid of but apparently is still showing up. I don’t think it is appropriate but I don’t seem to be able to do anything to it. Could you look at it and tell me what can be done? [sic]

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Use Your Google+ Post Titles for an SEO Boost

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Do you use Google+ to help your website's SEO? There are many good reasons to do so, not to mention my own on how to use Google+ for link building. Here's a quick and easy trick you can use for better search optimization when sharing links or content to The G+... Okay, fine. No one's calling it that.

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Reply to Yourself for Seamless Multi-Tweet Threads

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Twitter may be famous for its 140 characters, but sometimes it's just impossible to get out meaningful thoughts in such a tiny space (without reducing your every word to a teenage-texter linguistic nightmare, that is). Some people get around this by adding "tweet counts" (as I call them) appended to the end of tweets they know will be in multiple parts. Tweet counts are displayed as fractions, where the first number (the numerator) is the current tweet you're reading, and the second number (the denominator) is the total tweets in the thread. They're essentially page numbers for Twitter. Here's an example:

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