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Real-World Bad User Experiences: Macy's Ad

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When people hear or read the word "usability," most nowadays think of websites or apps. The web world has effectively commandeered the word and christened the word as its own. Of course, usability is regularly used synonymously with the words "user experience." At my current job at Boston Interactive, we focus a great deal and effort on user experience. We even have a Vice President of User Experience.

But with all the emphasis the online world places on creating and maintaining a good user experience (UX, for short), I think we sometimes forget the real, offline world deserves a good user experience as well.

That's why I get a little frustrated when I see things like this:

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The Future of SEO: Personalization?

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Three years ago I was telling co-workers SEO as we knew at that time would be gone in only five. Since then, the knowledge and social graphs have taken primary importance to SEO ranking while traditional on-site SEO diminishes in value. In an article from, the SEO-expert blog lists a number of predictions for search engine optimization in 2015, specifically what Google will be doing.

So what should we expect in 2015?

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How to Write a Strong First Act from Toy Story 3 Screenwriter

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Ever wondered how Pixar continues making amazing videos? Is it magic? Is it luck? Probably a little bit of column A and little bit of column B, but more than it, it's about understanding story structure. Toy Story 3's screenwriter Michael Arndt explains how movies like Toy Story, The Incredibles, and Finding Nemo structure the first act of their stories to ensure we, as moviegoers, are hooked into the plot.

His process may sound a little formulaic and trite if you're not interested in how stories "work," but when you strip away any good story, you're always left with a familiar framework. There's a reason most people don't ask to see how the sausage is made. Unless you want to make sausage, then you shove your head right in and gaze around (okay, maybe don't do that). And when it comes to telling stories, I want to make sausage.

Too Much Personality: Dave & Buster's Racist Tweet

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Sometimes I think these stories crop up so often because social media professional marketers (myself included) continue to shout "Show off your personality, businesses!" until they're blue in the face.

Maybe the reason the Supreme Court ruled that businesses are people is that we as consumers kept demanding business like D&B tweet us at 3 AM in the morning like our drunk best friends.

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New Work, New Writing, New Wearables

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I recently started a new position as the Creative Writer at Boston Interactive. It's a fun, experienced digital agency in Charlestown, MA, and it's led by a team of forward-thinking leaders. As the Creative Writer, one of my tasks is helping with the monthly e-newsletter. So in order to promote my new agency as well as toot my own horn, I thought I'd share an excerpt from the article I wrote called "Get to Know Wearables: How Apple Watch and Others Are Defining the Market."

Initially, a wearable was considered any item one could wear. A hat is a wearable, for instance. A necklace is a wearable. And yes, a watch, too. But for the most part, the wearables of the past carried only one or two purposes. A hat shields the sun. A necklace enhances your cosmetic appeal. A watch tells the time.

But wearables of the very-near future will have more than one purpose. Smart wearables will have dozens if not hundreds of unique possibilities. What’s more, just as a hat cannot tell the time, and a necklace will never shield your eyes from the sun, different types of wearable technology will serve unique purposes, specific to their design.

Read the full article here: Get to Know Wearables.

If you have any thoughts on the future of wearables, be sure to head back over here and drop me a comment.